Video importance on social media
Before you clicked on this post, you were most likely watching a video. According to statistics for the Year 2021, online videos had an audience reach of 92% among internet users worldwide.
Many businesses are switching their marketing campaigns for video content. If you haven’t yet implemented video content in your marketing campaigns, now is the time to do it! Here, we have combined the 7 best reasons why you should implement your videos in marketing campaigns ASAP.
It is vital to deliver relevant and important content to your audience. Video gives your brand a voice and allows you to move quickly to take advantage of news stories, consumer behaviour, social media changes, and any relevant content. Some of the smartest brands incorporate these real-time techniques to become a part of the social conversation.
For example, when Elon Musk was buying Twitter last year, everyone and their mother was talking about this. Artificial Intelligence (AI) is still at its peak. Digitalisation, climate change, and many other things are still on trend – have a look and find out what will be the most relevant for your brand.
As a brand, you want to create campaigns that spark conversation, and linking your video to the latest trends is key in doing so. Just test it out and see which trends work for your social media the best.
Video raises brand awareness
Video is a very powerful tool in today’s marketing landscape. There are many reasons to use video in your marketing strategy. For example, it has been proven to increase important metrics like conversations and sales and allows you to paint a complete picture of your products, services and brand.
Increasing your brand awareness is very important because it creates a positive ripple effect for your business. Before creating marketing material that raises awareness of your brand, you need to be confident about what your brand represents. The way you present your brand should be so strong that people can tell when content, including videos, has been created by your brand even if your logo isn’t on it.
Videos are great for SEO
The basis of SEO is aligning your internal content strategy with the search engine’s algorithm is prioritizing. Google is very fond of videos and they can help you rank even higher.
Two of the most important metrics for SEO are the time users spend on your page or site and the number of backlinks referring back to your domain, and video always improves both of these figures. Studies show that people spend over twice as long on a page with video than without, and the higher the quality of your content, the more likely you are to get backlinks.
One of the simplest but effective ways to increase SEO is consistency. Combining it with dedication, you have huge potential to rank not for just one keyword, but numerous keywords that match your customers’ search interests. This consistency allows search engines to recognise that your site is trustworthy, which will, in the long run, increase user engagement and overall ranking power for your website and blog.
Video boosts conversions and sales
Video is one of the best direct leads for increasing sales. Multiple studies have shown that 74% of users who watched a product explanation video about a product or service bought it. You’d better start creating video content now!
There are many ways to optimise your video to bring the most benefits to your business. A great way is to optimise video placements, for example, on YouTube or social media. Reels are getting very popular and very effective for product launches, so you should try that!
If we think about it, the effectiveness of video isn’t even that surprising. Since vision is our most dominant sense, most information will be gathered with various visuals that we see daily. So if pictures already showcase a great increase in engagement, video content is set to take it to the next level.
Video builds trust
The foundation for sales and conversions is trust. This should become one of the company’s goals. The whole concept of content marketing is based on trust, which later creates long-term relationships with the customer. Stop selling and let the people come to you by providing them with interesting and useful information.
As Mark Schaefer, book writer and CEO of Schaefer Marketing Solutions has said:
“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.”
- Video is a very universal tool. It engages us and ignites certain emotions. Youtubers are evidence that it is successful for brand promotion. If you are serious about content marketing, you should be serious about video creation too.
- If you have promotional videos, it can create trust. Statistics say that 93% of brands claim their customers have increased in number after they have posted video content on their social media platforms. If this doesn’t make you pick up the camera and already start shooting your first video, we are not sure what will.
Videos are great for launching your product
If you are launching a new product or service, video will be your best marketing tool! 98% of users say they have watched an explainer video to learn more about the product or service. Once the time comes, think of adding this option to your marketing strategy.
For example, if your product is highly-technological, it would be valuable to have an introduction video of it. If there is a feature the customer might have issues with in the future, you should include that as well. Many people watch tutorials for products, and such videos will bring various benefits. The customer can use the product to its maximum efficiency, but you will gain the trust of potential customers.
If you have a product with a difficult concept, try to make an animation. They can bring concepts to life that no text or live video can. Animated videos are a perfect combination of entertainment, nostalgia and simplicity. All of these emotions also create trust in your brand, making it more memorable.
Video keeps users on pages longer
According to Forbes statistics, in 2018, the average user spent 88% more time on a website with video than they do with any other type of content. This year, the number has increased. If you add videos to your website’s pages, you can increase the amount of time visitors spend on your site.
One reason for this could be that most people prefer to watch videos rather than read text. Another reason might be that people tend to consume information easier via video format and it is then retained more easily. Creating product or service video how-tos and demos can not only increase your chances of reaching your target audience but also provides value and higher retention rates for your potential customers.
Video has a lot of potential for your business. Whether you are announcing a new product in your cosmetics line, or a technological product is getting a huge update, video is the way to promote. Experiment with formats, figure out what works best for you and keep adapting to the new trends.
