Microsoft Ads

Microsoft Ads are one of the most effective ways to increase business performance today. Such ads are suitable for both small and large companies to reach the potential audience.

Thanks to the data available on Microsoft about user behavior and interests, they provide the opportunity to select and address a very precise target audience at the lowest possible cost.

  • The number of generated online forms is relatively large, but their quality is unsatisfactory.
  • Ads generate sales, but costs exceed revenue.
  • My advertising agency does not offer ideas and suggestions, I have to think for myself about how to improve the result.
  • Ad reach is high, but sales are not increasing
  • The campaigns have been running on autopilot for several months and the result does not change.
  • Facebook and Instagram ads generate sales, but not at the desired level.

If the above reflects your situation in part, know that you are not alone. We solve these problems every day and we can help you.

In an ideal scenario, we want a potential customer to see the ad, respond, and then purchase the product. Unfortunately, this path to purchase tends to be much longer: noticing the ad, viewing the product, reading reviews about the product, evaluating competitors’ offers, waiting for someone’s announcement about discounts, and only making a purchase after 20 days.

If at any stage a potential customer does not see you or has a negative experience with your brand, you risk losing that customer. Concerning your customers’ complex path to purchase, our goal is to ensure that by investing in Microsoft Ads, you achieve the sales results you want with the ROAS you want.

Strategic approach

In developing your strategy, we’ll also look at how Microsoft Ads can drive sales and what other tools can help you reach your KPI.

Maximum efficiency

Thanks to our shared experience, we know from day one what Microsoft Ads approach and strategy can help drive immediate sales growth.

Transparent results

Reports are generated using the Google Data Studio platform. It provides an opportunity to prepare transparent and visual reports on the most important aspects of advertising.

Expert recommendations

You’ll regularly receive specialist advice on improving your ads campaigns, ideas for improving your website, new tools, and opportunities that can help you exceed your set KPI.

Before we start creating ads, we need to know your KPI or measurable results that need to be achieved. This approach will allow our experts to address aspects of advertising that may directly affect KPI performance.

Selection of audience
Before activating your first advertising campaigns, it’s important to understand:

  • who your target audience is (demographics, geography, special features, interests, etc.);
  • what problem your product/service solves;
  • how your product/service helps customers;
  • what are the benefits of your product/service.

This information will allow us to create compelling and engaging ads in a variety of formats, as well as reach the most relevant audience from day one.

User segmentation
Each user may be at a different stage of the purchase, so they will be divided into different segments depending on their behavior, which helps them to display the most relevant ad which will create a positive impression of your brand.

By creating personalized ads, you have the opportunity to reach users who have visited your website or interacted with your business page on Microsoft Ads. In practice, these types of campaigns generate the best sales results.

Analytical approach
Experts are competent and experienced to make decisions based on data. Before making any changes, the expert examines the available data. They are researched on Google Analytics, Microsoft Ads, and potentially other platforms as well. Additional tools are involved as needed to allow even more detailed analysis.

Each Microsoft campaign is monitored regularly, including:

  • disconnecting audiences that do not reach the set KPI;
  • creating a new audience on a look-a-like basis;
  • testing different audiences based on interest combinations;
  • replacing or correcting text ads and banners;
  • performing A/B testing to determine which ad unit can generate better results.

Given that Microsoft is developing the capabilities of artificial intelligence every day, now is the right time to use the automation strategies developed by Microsoft. In our experience, when we turn on automation under certain conditions, we see a significant increase in conversions.

Various ad elements are regularly tested: ad content and delivery, campaign and bid settings, keywords, etc.

Summary of the result
At the beginning of each month or upon request, a summary of ads results is prepared based on the KPI set by the client, as well as suggestions and recommendations are made.

More and more companies understand the importance of digital marketing in achieving business goals, so competitors can entice your customers who are actively looking for products in the most popular search engines, such as Google and Bing.

To avoid such situations, it is important to use multiple ad sources that can operate in tandem at the same time.

Advertising solutions that go hand in hand with Microsoft Ads:

Got questions? Contact us

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