TikTok Ads

TikTok is the world’s leading social network for businesses who want to reach Generation Z. Advertising on this site is unique due to its audience and the possibilities to reach this audience. TikTok offers to select audiences by demographics, interests, behavior, etc. Ad formats are standard banners, videos, online forms, etc.

Does any of the following seem familiar?

  • I am looking for ways to reach audiences in the B2C segment.
  • The campaigns have been running on autopilot for several months and the result does not change.
  • TikTok ads generate sales, but not at the desired level.
  • The number of generated online forms is relatively large, but their quality is unsatisfactory.
  • Ads generate sales, but costs exceed revenue.
  • My advertising agency does not offer ideas and suggestions, I have to think for myself how to improve the result.

If the above reflects your situation in part, know that you are not alone. We solve these problems every day and we can help you.

In an ideal scenario, we want a potential customer to see the ad, respond, and then purchase the product. Unfortunately, this path to purchase tends to be much longer: noticing the ad, viewing the product, reading reviews about the product, evaluating competitors’ offers, waiting for someone’s announcement about discounts, and only making a purchase after 20 days.

If at any stage a potential customer does not see you or has a negative experience with your brand, you risk losing that customer. With respect to your customers’ complex path to purchase, our goal is to ensure that by investing in TikTok Ads, you achieve the sales results you want with the ROAS you want.

Strategic approach
In developing your strategy, we’ll also look at how TikTok can drive sales and what other tools can help you reach your KPI.

Maximum efficiency
Thanks to our shared experience, we know from day one what TikTok management approach and strategy can help drive immediate sales growth.

Transparent results
Reports are generated using the Google Data Studio platform. It provides an opportunity to prepare transparent and visual reports on the most important aspects of advertising.

Expert recommendations
You’ll regularly receive specialist advice on improving your ads campaigns, ideas for improving your website, new tools, and opportunities that can help you exceed your set KPI.

Before we start creating ads, we need to know your KPI or measurable results that need to be achieved. This approach will allow our specialists to address aspects of ads that may directly affect KPI performance.

Selection of audience

Before activating your first advertising campaigns, it’s important to understand:

  • who is your target audience (demographics, geography, special features, interests, etc.);
  • what problem your product/service solves;
  • how your product/service helps customers;
  • what are the benefits of your product/service.

This information will allow us to create compelling and engaging ads in a variety of formats, as well as reach the most relevant audience from day one.

User segmentation

Each user may be at a different stage of the purchase, so they will be divided into different segments depending on their behavior, which helps them to display the most relevant ad which will create a positive impression of your brand.


By creating personalized ads, you have the opportunity to reach users who have visited your website or interacted with your page on TikTok. In practice, these types of campaigns generate the best sales results.

Analytical approach

Experts are competent and experienced to make decisions based on data. Before making any changes, the expert examines the available data. They are researched on both Google Analytics and TikTok advertising platforms. Additional tools are involved as needed to allow even more detailed analysis.


Each TikTok campaign is monitored regularly, including:

  • disconnecting of audiences that do not reach the set KPI;
  • creating a new audience on a look-a-like basis;
  • testing of different audiences based on job, industry combinations;
  • replacing or correcting of text ads and banners;
  • performing A/B testing to determine which ad unit is able to generate better results.

Various ad elements are regularly tested: ad content and delivery, campaign and bid settings, keywords, etc.

Result summary
At the beginning of each month or upon request, a summary of ads results is prepared based on the KPI set by the client, as well as suggestions and recommendations are made.

More and more companies understand the importance of digital marketing in achieving business goals. As a result, competitors can entice potential customers before they go to Google’s search engine for a product/service.

To avoid such situations, it is important to use multiple ad sources that can operate in tandem at the same time.

Advertising solutions that go hand in hand with TikTok Ads:

Got questions? Contact us

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