Papa John’s: Flavorful Journey Across the Globe
Papa John’s is an American pizza restaurant franchise. It is the 4th largest pizza delivery restaurant chain in the United States. Papa John`s franchise operates in 47 countries all around the world. In Europe, restaurants are represented in Azerbaijan, Belarus, Cyprus, France, Ireland, the Netherlands, and the United Kingdom. Website
Type of promotion: SEO promotion on Google by keywords
Industry: food & beverage.
Client problems: multiple duplicate pages, errors in programming code, lack of mobile version, and lack of image optimization.
Targets:
- Website optimization
- Attracting additional traffic to the website
- Average conversion increase on the website
- Securing new cooperation partners
Target market: Sweden, Lithuania
Chosen SEO strategy: SEO website optimization.
Data Integration:
- Detailed measurement plan and taxonomy, compatible with CRM and other app data format
- Stable behavioral data tracking for multiple cities, products, and landing pages
- Measurement Protocol integration for Google Analytics – CRM data convergence maximization
- Custom categories for product, marketing, and business tasks (for example: order number, RFM segmentation, delivery and order type, promo codes, etc.)
- Custom reports for marketing agencies and other service providers
CRM Integration example
Research:
- In-depth qualitative and quantitative ad-hoc research
- Online and offline ads mutual influence analysis
- Web app user flow analysis
- In-depth post-view media campaign analysis
- Recommendations for algorithm engineering (products and product categories)
- Subscription pricing modeling
- ARPPU factor analysis
TV flight impact analysis (on-site behavior impact)
