Google Display Ads
Google Display Ads are an effective way to reach users before they need a product. Google Display Ads can be used while your customers are researching ways to solve an existing problem or while evaluating your competitors’ offers. The biggest advantage of this solution is to show the ad to the right user at the right place and time.
Does any of the following seem familiar?
- Google Display generates a large number of visits but does not drive sales.
- I don’t know how to properly evaluate the impact of Google Display on sales.
- Google Display ads generate sales, but not at the desired level.
- The number of generated online forms is relatively large, but their quality is unsatisfactory.
- Ads generate sales, but costs exceed revenue.
- My advertising agency doesn’t offer ideas and suggestions, I have to think for myself how to improve the result.
If the above reflects your situation in part, know that you are not alone. We solve these problems every day and we can help you.
In an ideal scenario, we want a potential customer to see the ad, respond, and then purchase the product. Unfortunately, this path to purchase tends to be much longer: noticing the ad, viewing the product, reading reviews about the product, evaluating competitors’ offers, waiting for someone’s announcement about discounts, and only making a purchase after 20 days.
If at any stage a potential customer does not see you or has a negative experience with your brand, you risk losing that customer. With respect to your customers’ complex path to purchase, our goal is to ensure that by investing in Google Display Ads, you achieve the sales results you want with the ROAS you want.
Strategic approach
In developing your strategy, we’ll also look at how Google Ads Display can drive sales and what other tools can help you reach your KPI.
Maximum efficiency
Thanks to our shared experience, we know from day one what Google Ads Display management approach and strategy can help drive immediate sales growth.
Transparent results
Reports are generated using the Google Data Studio platform. It provides an opportunity to prepare transparent and visual reports on the most important aspects of advertising.
Expert recommendations
You’ll regularly receive expert advice on improving your advertising campaigns, ideas for improving your website, and new tools and opportunities that can help you exceed your set KPI.
Before we start creating ads, we need to know your KPI or measurable results that need to be achieved. This approach will allow our specialists to address aspects of ads that may directly affect KPI performance.
Selection of audience
Before activating your first advertising campaigns, it’s important to understand:
- who your target audience is (demographics, geography, special features, interests, etc.);
- what problem your product/service solves;
- how your product/service helps customers;
- what are the benefits of your product/service.
This information will allow us to create compelling and engaging ads in a variety of formats, as well as reach the most relevant audience from day one.
User segmentation
Each user may be at a different stage of the purchase, so they will be divided into different segments depending on their behavior, which helps them to display the most relevant ad which will create a positive impression of your brand.
Remarketing
By creating personalized ads, you have the opportunity to reach users who have visited your website again. In practice, these types of campaigns generate the best sales results.
Analytical approach
Experts are competent and experienced to make decisions based on data. Before making any changes, the expert examines the available data. They are researched on both Google Analytics and the Google Ads platform. Additional tools are involved as needed to allow even more detailed analysis.
Optimisation
Each Google Ads Display campaign is monitored regularly, including:
- disconnection of an audience that does not reach the specified KPI;
- building new audiences – look-a-like – based on keywords and competitor domains;
- testing different audiences based on interest combinations;
- replacing or correcting of text ads and banners;
- performing A/B testing to determine which ad unit is able to generate better results.
Automation
With Google developing artificial intelligence every day, now is the time to take advantage of Google’s automation strategies. In our experience, when we turn on automation under certain conditions, we see a significant increase in conversions.
Testing
Various ad elements are regularly tested: ad content and delivery, campaign and bid settings, keywords, etc.
Result summary
At the beginning of each month or upon request, a summary of ads results is prepared based on the KPI set by the client, as well as suggestions and recommendations are made.
More and more companies understand the importance of digital marketing in achieving business goals. As a result, competitors can entice customers who are actively searching for products on the most popular search engines, such as Google and Bing.
To avoid such situations, it is important to use multiple ad sources that can operate in tandem at the same time.
Ads solutions that go hand in hand with Google Display Ads:
