Competitor audit
In the ever-evolving landscape of digital marketing, success often hinges on your ability to understand and outperform your competitors. At WHAT Digital, we consider competitor analysis to be a cornerstone of any effective marketing strategy. By dissecting the strategies, strengths, and weaknesses of your competitors, you gain valuable insights that can inform your own marketing efforts and set you on the path to dominance in your industry.
Competitor analysis is not merely a checkbox on your marketing to-do list; it’s a strategic imperative. Here’s why it matters:
Identify Opportunities
Discover untapped opportunities and gaps in the market that your competitors may have overlooked.
Benchmark Performance
Compare your own performance against industry benchmarks and competitor standards to set realistic goals.
Stay Relevant
Stay ahead of industry trends and shifting consumer preferences by analyzing what works for your competitors.
Enhance Strategy
Fine-tune your digital marketing strategies by incorporating successful tactics employed by competitors.
Mitigate Risks
Identify potential threats and challenges in your market, allowing you to mitigate risks effectively.
If these reasons motivated you to attract professionals to analyze your branch leaders, push the button below and fill out the form!
At WHAT Digital we employ a rigorous and multi-faceted approach to competitor analysis, ensuring that no stone is left unturned. Here’s how we do it:
Competitor Identification
We start by identifying your primary competitors, both direct and indirect. This includes businesses targeting the same audience or offering similar products or services. There might be more competitors than you can even think of – we can determine every single one!
Website Assessment:
We conduct a thorough examination of competitors’ websites, evaluating aspects such as design, user experience, site speed, and content quality. We also analyze their site structure and keyword targeting strategies. We are gaining information from all potential perspectives so you have a bigger picture of the analysis.
SEO and Content Analysis
Our team assesses competitors’ SEO tactics, including keyword rankings, backlink profiles, and on-page optimization. We delve into their content strategies to identify topics, formats, and engagement tactics that are driving results. If you need thorough SEO work on your website, contact us & we will be glad to help you out!
Social Media Presence
We analyze competitors’ social media accounts to understand their engagement levels, content frequency, and audience demographics. This allows us to fine-tune your own social media strategies and give you suggestions for improvement.
Paid Advertising
We examine competitors’ paid advertising campaigns, including ad copy, creative elements, targeting options, and ad spending. This informs our PPC strategies and ad optimization efforts.
Email Marketing
Where applicable, our analysis extends to competitors’ email marketing campaigns. If there are big players in Your market, they most likely have email marketing in their overall strategy. We evaluate their email frequency, content, segmentation strategies, and engagement metrics to improve your email marketing efforts.
Audience Insights
We delve into competitors’ audience demographics, behaviors, and preferences to refine your targeting strategies and messaging.
SWOT Analysis
We conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor, highlighting areas where you can gain a competitive edge.
Market Trends
We keep a keen eye on industry trends and emerging technologies, identifying opportunities to innovate and stay ahead of the curve.
- By partnering with WHAT Digital, you gain access to a wealth of knowledge and insights derived from comprehensive competitor analysis. Every company – big or small – should know everything about their competitors. Our data-driven approach allows us to formulate strategies tailored to your unique business needs, enabling you to outshine the competition, capture market share, and achieve sustainable growth.
Are you ready to embark on a journey of digital marketing excellence? Contact us today to discover how our competitor analysis expertise can propel your business to new heights. Your competitors won’t know what hit them.
