Youtube Ads
YouTube is the world’s largest video portal and the second-largest search engine after Google. To help your business grow, YouTube is a site where you need to be present. Reach your audience with exciting videos or with sales-orientated banners.
Does any of the following seem familiar?
- The video has received a lot of views, but the sales result doesn’t change.
- I don’t know how to properly evaluate the impact of YouTube on sales.
- YouTube ads generate sales, but not at the desired level.
- The number of generated online forms is relatively large, but their quality is unsatisfactory.
- Ads generate sales, but costs exceed revenue.
- My advertising agency doesn’t offer ideas and suggestions, I have to think for myself how to improve the result.
If the above reflects your situation in part, know that you are not alone. We solve these problems every day and we can help you.
In an ideal scenario, we want a potential customer to see the ad, respond, and then purchase the product. Unfortunately, this path to purchase tends to be much longer: noticing the ad, viewing the product, reading reviews about the product, evaluating competitors’ offers, waiting for someone’s announcement about discounts, and only making a purchase after 20 days.
If at any stage a potential customer does not see you or has a negative experience with your brand, you risk losing that customer. With respect to your customers’ complex path to purchase, our goal is to ensure that by investing in Youtube Ads, you achieve the sales results you want with the ROAS you want.
Maximum efficiency
Thanks to our shared experience, we know from day one what Youtube management approach and strategy can help drive immediate sales growth.
Strategic approach
In developing your strategy, we’ll also look at how Youtube Ads can drive sales and what other tools can help you reach your KPI.
Transparent results
Reports are generated using the Google Data Studio platform. It provides an opportunity to prepare transparent and visual reports on the most important aspects of advertising.
Expert recommendations
You’ll regularly receive expert advice on improving your advertising campaigns, ideas for improving your website, and new tools and opportunities that can help you exceed your set KPI.
Before we start creating ads, it’s important for us to know your KPI or measurable results that need to be achieved. This approach will allow our specialists to address aspects of ads that may directly affect KPI performance.
Selection of audience
Before activating your first advertising campaigns, it’s important to understand:
- who your target audience is (demographics, geography, special features, interests, etc.);
- what problem your product/service solves;
- how your product/service helps customers;
- what are the benefits of your product/service.
This information will allow us to create compelling and engaging ads in a variety of formats, as well as reach the most relevant audience from day one.
User segmentation
Each user may be at a different stage of the purchase, so they will be divided into different segments depending on their behavior, which helps them to display the most relevant ad which will create a positive impression of your brand.
Analytical approach
Experts are competent and experienced to make decisions based on data. Before making any changes, the expert examines the available data. They are researched on both Google Analytics and the Google Ads platform. Additional tools are involved as needed to allow even more detailed analysis.
Remarketing
By creating personalized ads, you have the opportunity to reach users who have visited your website or watched your video again. In practice, these types of campaigns generate the best sales results.
Optimisation
Each YouTube Ads twhacampaign is monitored regularly, including:
- disconnection of audiences that do not reach the set KPI;
- building new audiences – look-a-like – based on keywords and competitor domains;
- testing different audiences based on interest combinations;
- replacing or correcting of text ads and banners;
- performing A/B testing to determine which ad unit is able to generate better results.
Automation
With Google developing artificial intelligence tools every day, now is the time to take advantage of Google’s automation strategies. In our experience, when we turn on automation under certain conditions, we see a significant increase in conversions.
Testing
Various ad elements are regularly tested: ad content and delivery, campaign and bid settings, keywords, and more.
Result summary
At the beginning of each month or upon request, a summary of ads results is prepared based on the KPI set by the client, as well as suggestions and recommendations are made.
YouTube is just part of a successful digital marketing strategy. Once you’ve addressed an audience with a video, a large portion won’t be ready to shop right away. Therefore, it is important to ensure that this audience does not switch to competitors when a potential customer starts searching for a product or service on the Google search engine.
To avoid such situations, it is important to use multiple ad sources that can operate in tandem at the same time.
Ads solutions that go hand in hand with YouTube Ads:
