Google Search Ads

Google Ads (previously Google Adwords) is an integral part of our marketing strategy today. The opportunity to address potential customers while they are actively looking for your services and products is one of the most effective ways to increase the company’s turnover.

Does any of the following seem familiar?

  • Ads generate a lot of clicks, but sales don’t grow.
  • The campaigns have been running on autopilot for several months and the result does not change.
  • Google Ads campaigns generate good sales, but you can’t increase them to the predetermined level.
  • The number of generated online forms is relatively large, but their quality is unsatisfactory.
  • Ads generate sales, but costs exceed revenue.
  • My advertising agency doesn’t offer ideas and suggestions, I have to think for myself how to improve the result.

If the above reflects your situation in part, know that you are not alone. We solve these problems every day and we can help you.

In an ideal scenario, we want a potential customer to see the ad, respond, and then purchase the product. Unfortunately, this path to purchase tends to be much longer: noticing the ad, viewing the product, reading reviews about the product, evaluating competitors’ offers, waiting for someone’s announcement about discounts, and only making a purchase after 20 days.

If at any stage a potential customer does not see you or has a negative experience with your brand, you risk losing that customer. With respect to your customers’ complex path to purchase, our goal is to ensure that by investing in Google Ads Display ads, you achieve the sales results you want with the ROAS you want.

Strategic approach

In developing your strategy, we’ll also look at how Google ads in the search engine can drive sales and what other tools can help you reach your KPI.

Maximum efficiency

Thanks to our shared experience, we know from day one what Google ads management approach and strategy can help drive immediate sales growth.

Transparent results

Reports are generated using the Google Data Studio platform. It provides an opportunity to prepare transparent and visual reports on the most important aspects of advertising.

Expert recommendations

You’ll regularly receive expert advice on improving your advertising campaigns, ideas for improving your website, and new tools and opportunities that can help you exceed your set KPI.

Before we start creating ads, it’s important for us to know your KPI, or measurable results that need to be achieved. This approach will allow our specialists to address aspects of ads that may directly affect KPI performance.

Keyword selection and segmentation
A successful Google search campaign is based on keyword research. We use Google Keyword Planner and other tools that allow us to select the most compelling words and phrases that people use in Google’s search engine to find your service and product.

Once selected, the specialist segments them into relevant keyword groups and selects the most appropriate landing pages on your site, ensuring the lowest possible cost-per-click for your ad, and providing the user with the most relevant information.

Competitor research
Before creating our first text ad, an expert examines what ads competitors are using and what information is reflected in Google’s organic search results for the keywords you select. In this way, we can find out what your potential customers want to know, what is important to them, and what motivates them to become your customers.

Analytical approach
Experts are competent and experienced to make decisions based on data. Before making any changes, the expert examines the available data. They are researched on both Google Analytics and the Google Ads platform. Additional tools are involved as needed to allow even more detailed analysis.

By creating personalized ads, you have the opportunity to reach users who have visited your website again. In practice, these types of campaigns generate the best sales results.

Each ad account and the campaign is regularly monitored, with cleansing or keyword exclusion for non-converting ads. New keyword groups are created to keep your cost-per-click as low as possible. Adjustments are made to your bids to intensify the delivery of well-converted ads and reduce the rate for those which don’t provide an immediate return.

With Google developing artificial intelligence every day, now is the time to take advantage of Google’s automation strategies. In our experience, when we turn on automation under certain conditions, we see a significant increase in conversions.

Various ad elements are regularly tested: ad content and delivery, campaign and bid settings, keywords, and more.

Result summary
At the beginning of each month or on request, a summary of ads results is prepared based on the KPI set by the client, as well as suggestions and recommendations are made.

More and more companies understand the importance of digital marketing in achieving business goals. As a result, competitors can entice potential customers before they go to Google’s search engine for a product / service.

To avoid such situations, it is important to use multiple ad sources that can operate in tandem at the same time.

Advertising solutions that go hand in hand with Google Search Ads:

Got questions? Contact us

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